TCL

THE PLAYERS’ TRIBUNE:

A NIGHT IN WITH JUSTIN TUCK

SHANGHAI

BROADCAST ADVERTISING CAMPAIGN, EUROSPORT

To maximize TCL’s visibility as an official NFL partner in the lead-up to the biggest event in the 2025 U.S. sports calendar—Super Bowl LIX. And to seamlessly integrate TCL’s product offering into NFL-themed content, ensuring an authentic home setting that enhances brand relevance.

Shanghai is China’s financial and commercial centre, and as a city is one of the great drivers of the global economy. A must-see destination for any tourist coming into China, the city offers world-leading entertainment and hospitality. Unlike any other city on earth, Shanghai also offers a fascinating juxtaposition of ultra-modern architecture and amenities with deep-rooted traditions and ancient culture.

We launched ‘A Night in with Justin Tuck’ across
O&O sites, TPT social, and Justin Tuck’s Instagram,
strengthening TCL’s NFL partnership, driving
engagement, and reinforcing its sports
entertainment status.Here’s a sample:

We launched a campaign for Shanghai tourism board in cooperation with Eurosport to publicise Shanghai’s city image in 2018. Here’s a sample:

We strategically featured two TCL televisions—a
98” and a 55”—throughout the video, creating a
natural and engaging viewing experience. Strong
logo placements reinforced brand presence,
ensuring TCL remained at the forefront of all
content output.

The advertisements were broadcast alongside a range of world-leading sporting events including the US Open and the Tour de France.

RESULTS

This campaign achieved outstanding results, producing 7x videos that garnered 2.17M+ content views across social and owned platforms. The hero video and cutdowns (15×3 & 9×16 formats) were complemented by an embedded video article, driving engagement. Pre-roll videos delivered 6.25M views, with a high 75% average completion rate for the 20-second ad format. Featuring 2x Super Bowl Champion Justin Tuck, the campaign demonstrated strong audience retention and cross-platform reach.

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