HANGZHOU

PRINT ADVERTISING CAMPAIGN, GLOBAL PLATFORMS

HANGZHOU

PRINT ADVERTISING CAMPAIGN, GLOBAL PLATFORMS

In the lead-up to hosting the 2016 G20 Summit, Hangzhou Tourism Board had an opportunity to increase awareness of the destination on the international stage.

In the lead-up to hosting the 2016 G20 Summit, Hangzhou Tourism Board had an opportunity to increase awareness of the destination on the international stage.

We teamed up with leading travel publications to create a comprehensive print media strategy that targeted multiple demographics in different regions. Here’s a sample:

We teamed up with leading travel publications to create a comprehensive print media strategy that targeted multiple demographics in different regions. Here’s a sample:

The advertisements ran in leading travel publications in the UK, France and Germany.

The advertisements ran in leading travel publications in the UK, France and Germany.

RESULTS

The campaign reached over 7.8 million ABC1 travel consumers in key feeder markets.

Titles included National Geographic Traveller UK, National Geographic Traveller Germany and GEO Magazine France.

The campaign capitalised on the G20 Summit and built lasting awareness of Hangzhou as a tourism destination.

How can we help you?

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