SANYA

BROADCAST ADVERTISING CAMPAIGN, BBC

SANYA

BROADCAST ADVERTISING CAMPAIGN, BBC

The capital of Hainan Island, Sanya is one of China’s most popular holiday destinations, and is a resort city boasting some of the world’s leading hotels.

Renowned for its tropical climate, in recent years its economy has boomed due to investment from mainland China and the global hospitality and tourism industry.

The capital of Hainan Island, Sanya is one of China’s most popular holiday destinations, and is a resort city boasting some of the world’s leading hotels.

Renowned for its tropical climate, in recent years its economy has boomed due to investment from mainland China and the global hospitality and tourism industry.

Sanya Tourism Board challenged us to create a comprehensive marketing strategy and reach a global audience.

We developed a campaign with BBC World News that told Sanya’s unique story. Here’s a sample:

USING THE HIGHEST PRODUCTION VALUES TO MAXIMISE ENGAGEMENT, WE DELIVERED A HIGHLY TARGETED CAMPAIGN.

Using the highest production values to maximise engagement, we delivered a highly targeted campaign.

RESULTS

Our strategy and creative helped to carry the message that Sanya is a destination not just for domestic tourists, but for international guests as well.

It reached an affluent audience of professionals and business people in different time zones.

We helped the client achieve their objectives to leave a lasting impression on international travellers and boost visitor numbers to Sanya.

How can we help you?

Get in touch

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Dongcheng District, Beijing
China 100027

Email: info@mhichina.com
Phone: +86 (0) 10 6551-5663
Fax: +86 (0) 10 6551-0663 ext. 8004

SANYA

BROADCAST ADVERTISING CAMPAIGN, BBC

SANYA

BROADCAST ADVERTISING CAMPAIGN, BBC

The capital of Hainan Island, Sanya is one of China’s most popular holiday destinations, and is a resort city boasting some of the world’s leading hotels.

Renowned for its tropical climate, in recent years its economy has boomed due to investment from mainland China and the global hospitality and tourism industry.

The capital of Hainan Island, Sanya is one of China’s most popular holiday destinations, and is a resort city boasting some of the world’s leading hotels.

Renowned for its tropical climate, in recent years its economy has boomed due to investment from mainland China and the global hospitality and tourism industry.

Sanya Tourism Board challenged us to create a comprehensive marketing strategy and reach a global audience.

Sanya Tourism Board challenged us to create a comprehensive marketing strategy and reach a global audience.

We developed a campaign with BBC World News that told Sanya’s unique story. Here’s a sample:

We developed a campaign with BBC World News that told Sanya’s unique story. Here’s a sample:

USING THE HIGHEST PRODUCTION VALUES TO MAXIMISE ENGAGEMENT, WE DELIVERED A HIGHLY TARGETED CAMPAIGN.

Using the highest production values to maximise engagement, we delivered a highly targeted campaign.

RESULTS

Our strategy and creative helped to carry the message that Sanya is a destination not just for domestic tourists, but for international guests as well.

It reached an affluent audience of professionals and business people in different time zones.

We helped the client achieve their objectives to leave a lasting impression on international travellers and boost visitor numbers to Sanya.

How can we help you?

VIEW MORE OF OUR WORK

Kempinski Beijing Lufthansa Centre

Bank of China

GAC Motors

Hangzhou Tourism Board

CNTA Silk Road

Hainan Airlines

Kempinski Beijing Lufthansa Centre

Bank of China

GAC Motors

Hangzhou Tourism Board

CNTA Silk Road

Hainan Airlines

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