SHANGHAI

BROADCAST ADVERTISING CAMPAIGN, EUROSPORT

SHANGHAI

BROADCAST ADVERTISING CAMPAIGN, EUROSPORT

Shanghai is China’s financial and commercial centre, and as a city is one of the great drivers of the global economy. A must-see destination for any tourist coming into China, the city offers world-leading entertainment and hospitality. Unlike any other city on earth, Shanghai also offers a fascinating juxtaposition of ultra-modern architecture and amenities with deep-rooted traditions and ancient culture.

Shanghai is China’s financial and commercial centre, and as a city is one of the great drivers of the global economy. A must-see destination for any tourist coming into China, the city offers world-leading entertainment and hospitality. Unlike any other city on earth, Shanghai also offers a fascinating juxtaposition of ultra-modern architecture and amenities with deep-rooted traditions and ancient culture.

We launched a campaign for Shanghai tourism board in cooperation with Eurosport to publicise Shanghai’s city image in 2018. Here’s a sample:

We launched a campaign for Shanghai tourism board in cooperation with Eurosport to publicise Shanghai’s city image in 2018. Here’s a sample:

The advertisements were broadcast alongside a range of world-leading sporting events including the US Open and the Tour de France.

The advertisements were broadcast alongside a range of world-leading sporting events including the US Open and the Tour de France.

RESULTS

The advertisement campaign resulted in impressions across 25 countries, and a total runtime of 3 hours. It reached an estimated audience of over 35 million English, French and German speakers.

The engagement exceeded the client’s expectation and associated Shanghai with the global sporting elite.

It formed a cornerstone of the city’s marketing activity for 2018. As part of the annual marketing strategy, the campaign drove visitor numbers up over the following months.

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