TCL

THE PLAYERS’ TRIBUNE:

A NIGHT IN WITH JUSTIN TUCK

SHANGHAI

BROADCAST ADVERTISING CAMPAIGN, EUROSPORT

To maximize TCL’s visibility as an official NFL partner in the lead-up to the biggest event in the 2025 U.S. sports calendar—Super Bowl LIX. And to seamlessly integrate TCL’s product offering into NFL-themed content, ensuring an authentic home setting that enhances brand relevance.

Shanghai is China’s financial and commercial centre, and as a city is one of the great drivers of the global economy. A must-see destination for any tourist coming into China, the city offers world-leading entertainment and hospitality. Unlike any other city on earth, Shanghai also offers a fascinating juxtaposition of ultra-modern architecture and amenities with deep-rooted traditions and ancient culture.

We launched ‘A Night in with Justin Tuck’ across
O&O sites, TPT social, and Justin Tuck’s Instagram,
strengthening TCL’s NFL partnership, driving
engagement, and reinforcing its sports
entertainment status.Here’s a sample:

We launched a campaign for Shanghai tourism board in cooperation with Eurosport to publicise Shanghai’s city image in 2018. Here’s a sample:

We strategically featured two TCL televisions—a
98” and a 55”—throughout the video, creating a
natural and engaging viewing experience. Strong
logo placements reinforced brand presence,
ensuring TCL remained at the forefront of all
content output.

The advertisements were broadcast alongside a range of world-leading sporting events including the US Open and the Tour de France.

RESULTS

This campaign achieved outstanding results, producing 7x videos that garnered 2.17M+ content views across social and owned platforms. The hero video and cutdowns (15×3 & 9×16 formats) were complemented by an embedded video article, driving engagement. Pre-roll videos delivered 6.25M views, with a high 75% average completion rate for the 20-second ad format. Featuring 2x Super Bowl Champion Justin Tuck, the campaign demonstrated strong audience retention and cross-platform reach.

How can we help you?

VIEW MORE OF OUR WORK

Stars of China

Global Finance Conference

Sanya Tourism Board

BBC Broadcast Campaign

Qingdao Tourism Board

BBC Broadcast Campaign

Kempinski Beijing Lufthansa Centre

DestinAsian Print Campaign

ICBC

Global Finance Print Campaign

Hyatt Regency Beijing

DestinAsian Print Campaign

Stars of China

Global Finance Conference

Sanya Tourism Board

BBC Broadcast Campaign

Qingdao Tourism Board

BBC Broadcast Campaign

Kempinski Beijing Lufthansa Centre

DestinAsian Print Campaign

ICBC

Global Finance Print Campaign

Hyatt Regency Beijing

DestinAsian Print Campaign

Navigation

Home
Media Portfolio
TV & Radio Solutions
Digital Solutions
Print Solutions
Conference and Meetings Solutions
Work

Careers

Get In Touch

Office:
971, Level 9, Poly Plaza
14 Dongzhimen Nan Lu
Dongcheng District, Beijing
China 100027

Email: info@mhichina.com
Phone: +86 (0) 10 6551-5663
Fax: +86 (0) 10 6551-0663 ext. 8004