{"id":1391,"date":"2018-12-23T17:19:30","date_gmt":"2018-12-23T17:19:30","guid":{"rendered":"http:\/\/hotricemedia.com\/mhi-china\/?post_type=portfolio&#038;p=1391"},"modified":"2019-01-14T22:46:59","modified_gmt":"2019-01-14T22:46:59","slug":"china-national-tourism-board","status":"publish","type":"portfolio","link":"http:\/\/mhichina.com\/en\/portfolio-item\/china-national-tourism-board\/","title":{"rendered":"China National Tourism Board"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  av-section-color-overlay-active avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   av-minimum-height av-minimum-height-100  container_wrap fullsize' style='background-repeat: no-repeat; background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/CNTA-header-1500x1004.jpg);background-attachment: scroll; background-position: center right;  '  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='100'><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.5; background-color: #000000; '><\/div><a href='#next-section' title='' class='scroll-down-link  av-custom-scroll-down-color' style='color: #fafafa;' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1391'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section  av-small-hide av-mini-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#fafafa; '  itemprop=\"text\" ><h1><\/h1>\n<h1><\/h1>\n<h1 style=\"font-size: 150px; font-weight: 100; text-align: center;\">SILK ROAD<\/h1>\n<h1 style=\"font-weight: 100; text-align: center;\">BROADCAST ADVERTISING CAMPAIGN, BBC<\/h1>\n<\/div><\/section>\n<section class=\"av_textblock_section  av-desktop-hide av-medium-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#fafafa; '  itemprop=\"text\" ><h1 style=\"font-size: 40px; font-weight: 200; text-align: center;\">SILK ROAD<\/h1>\n<h3 style=\"font-weight: 200; text-align: center;\">BROADCAST ADVERTISING CAMPAIGN, BBC<\/h3>\n<\/div><\/section>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-3  el_after_av_section  el_before_av_section   av-small-hide av-mini-hide av-minimum-height av-minimum-height-100  container_wrap fullsize' style=' '   data-av_minimum_height_pc='100'><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1391'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_half  no_margin flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-4  el_before_av_one_fourth  avia-builder-el-first  \" style='background: #f5f4e0; padding:40px 80px 40px 40px ; background-color:#f5f4e0; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:25px; '  itemprop=\"text\" ><h3 style=\"font-weight: 100; font-size: 25px;\">China\u2019s National Tourism Administration shapes the perception of China as a tourism destination around the world, and it is the organisation which helps drive visitors to China. Part of how it does this is with global marketing campaigns targeted at regions which have a high number of travellers with significant disposable income.<\/h3>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  avia-full-stretch no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding   avia-builder-el-6  el_after_av_one_half  el_before_av_one_fourth  \" style='background:url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/cnta-silk-road1-1030x797.jpg) center center no-repeat  #231f20; box-shadow: 0 0 10px 0 #231f20; -webkit-transform: scale(1.3); -ms-transform: scale(1.3); transform: scale(1.3); z-index: 4;background-color:#231f20; border-radius:0px; '><\/div><div class=\"flex_column av_one_fourth  avia-full-stretch no_margin flex_column_table_cell av-equal-height-column av-align-middle av-zero-column-padding   avia-builder-el-7  el_after_av_one_fourth  avia-builder-el-last  \" style='background:url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/cnta-silk-road2-1030x773.jpg) center center no-repeat ; border-radius:0px; '><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-8  el_after_av_section  el_before_av_section   av-desktop-hide av-medium-hide av-minimum-height av-minimum-height-100  container_wrap fullsize' style=' '   data-av_minimum_height_pc='100'><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1391'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-equal-height-column-flextable -flextable' ><div class=\"flex_column av_one_full  no_margin flex_column_table_cell av-equal-height-column av-align-middle first  avia-builder-el-9  avia-builder-el-no-sibling  \" style='background: #f5f4e0; padding:40px 40px 40px 40px ; background-color:#f5f4e0; border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:25px; '  itemprop=\"text\" ><h3 style=\"font-weight: 100; font-size: 25px;\">China\u2019s National Tourism Administration shapes the perception of China as a tourism destination around the world, and it is the organisation which helps drive visitors to China. Part of how it does this is with global marketing campaigns targeted at regions which have a high number of travellers with significant disposable income.<\/h3>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 --><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-11  el_after_av_section  el_before_av_section   av-minimum-height av-minimum-height-100  container_wrap fullsize' style=' '   data-av_minimum_height_pc='100'><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1391'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section  av-small-hide av-mini-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1 style=\"font-weight: 100; text-align: center;\">The CNTA sought to encourage visitors to explore deeper into China\u2019s western frontiers, and to diversify their experiences.<\/h1>\n<\/div><\/section>\n<section class=\"av_textblock_section  av-desktop-hide av-medium-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3 style=\"font-weight: 200; text-align: center;\">The CNTA sought to encourage visitors to explore deeper into China\u2019s western frontiers, and to diversify their experiences.<\/h3>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-14  el_after_av_section  el_before_av_section   av-minimum-height av-minimum-height-100  container_wrap fullsize' style=' '   data-av_minimum_height_pc='100'><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1391'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section  av-small-hide av-mini-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1 style=\"font-weight: 100; text-align: center;\">Having developed the concept of Silk Road Tourism, the client worked with us to develop strategy and concepts to target the global market.<\/h1>\n<\/div><\/section>\n<section class=\"av_textblock_section  av-desktop-hide av-medium-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3 style=\"font-weight: 200; text-align: center;\">Having developed the concept of Silk Road Tourism, the client worked with us to develop strategy and concepts to target the global market.<\/h3>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-17  el_after_av_section  el_before_av_video   av-small-hide av-mini-hide av-minimum-height av-minimum-height-100  av-section-with-video-bg container_wrap fullsize' style=' '   data-av_minimum_height_pc='100' data-section-video-ratio='16:9'><div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids=''  data-video_counter='1'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle=''  data-interval='5'  data-class=' av-section-video-bg'  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout=''  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-default-height-applied avia-slideshow-featured   av-section-video-bg avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;' ><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='3.4883720930233' class=' av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-click-overlay'><\/div><video class='avia_video'  autoplay loop preload=\"metadata\" muted  id='player_1391_772214574_703933182'><source src=\"http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/CNTO-silk-road-BBC.mp4\" type=\"video\/mp4\" \/><\/video><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1391'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_6'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1391'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-video avia-video-16-9 avia-video-html5  '   itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/CNTO-silk-road-BBC.mp4' ><video class='avia_video'    preload=\"auto\"  controls id='player_1391_1434658390_472564601'><source src=\"http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/CNTO-silk-road-BBC.mp4\" type=\"video\/mp4\" \/><\/video><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-19  el_after_av_video  el_before_av_layout_row   av-minimum-height av-minimum-height-100  container_wrap fullsize' style=' '   data-av_minimum_height_pc='100'><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1391'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section  av-small-hide av-mini-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1 style=\"font-weight: 100; text-align: center;\">We delivered a strategic campaign with BBC World News that encouraged travellers to visit Silk Road destinations.<\/h1>\n<\/div><\/section>\n<section class=\"av_textblock_section  av-desktop-hide av-medium-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3 style=\"font-weight: 200; text-align: center;\">We delivered a strategic campaign with BBC World News that encouraged travellers to visit Silk Road destinations.<\/h3>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells     avia-builder-el-22  el_after_av_section  el_before_av_section  av-cell-min-height av-cell-min-height-100 submenu-not-first container_wrap fullsize' style=' '   data-av_minimum_height_pc='100'>\n<div class=\"flex_cell no_margin av_one_half  avia-builder-el-23  el_before_av_cell_one_half  avia-builder-el-first   \"  style='background:url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/CNTA-silk-road-1030x665.jpg) center center no-repeat scroll; vertical-align:middle; padding:00px; ' ><div class='flex_cell_inner' ><\/div><\/div><div class=\"flex_cell no_margin av_one_half  avia-builder-el-24  el_after_av_cell_one_half  avia-builder-el-last   \"  style='background: #f5f4e0; vertical-align:middle; padding:30px; background-color:#f5f4e0; ' ><div class='flex_cell_inner' ><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:25px; '  itemprop=\"text\" ><h1 style=\"font-weight: 100;\">RESULTS<\/h1>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-26  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:25px; '  itemprop=\"text\" ><h3 style=\"font-weight: 100; font-size: 25px;\">With beautiful visuals a host of exciting cultural themes, the campaign successfully showed the very best of western China.<\/h3>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-28  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:25px; '  itemprop=\"text\" ><h3 style=\"font-weight: 100; font-size: 25px;\">Our strategic campaign was deployed at the right time of day around the world to hit a high-spending audience of leisure and business travellers.<\/h3>\n<\/div><\/section><br \/>\n<div  style='height:30px' class='hr hr-invisible   avia-builder-el-30  el_after_av_textblock  el_before_av_textblock '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '  style='font-size:25px; '  itemprop=\"text\" ><h3 style=\"font-weight: 100; font-size: 25px;\">We were able to deliver the client\u2019s message, while maintaining an extremely high standard of production and exceeding targets for exposure and reach.<\/h3>\n<\/div><\/section><\/p>\n<\/div><\/div>\n<\/div>\n<div id='av_section_8'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-32  el_after_av_layout_row  el_before_av_section   av-minimum-height av-minimum-height-100  container_wrap fullsize' style=' '   data-av_minimum_height_pc='100'><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1391'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1 style=\"font-weight: 100; text-align: center;\">How can we help you?<\/h1>\n<\/div><\/section>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-34  el_after_av_textblock  avia-builder-el-last ' ><a href='http:\/\/mhichina.com\/contact-form?iframe=true'  class='avia-button   avia-icon_select-no avia-size-large avia-position-center '  style='background-color:#f5f4e0; border-color:#f5f4e0; color:#231f20; ' ><span class='avia_iconbox_title' >Get in touch<\/span><\/a><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-35  el_after_av_section  el_before_av_masonry_gallery   av-minimum-height av-minimum-height-50  container_wrap fullsize' style='background-color: #f5f4e0;  '   data-av_minimum_height_pc='50'><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1391'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1 style=\"font-weight: 100; text-align: center;\">VIEW MORE OF OUR WORK<\/h1>\n<\/div><\/section>\n\n<div id='av-masonry-1' class='av-masonry  noHover av-fixed-size av-no-gap av-hover-overlay- av-masonry-animation-active av-masonry-col-3 av-caption-on-hover av-caption-style-overlay av-masonry-gallery     av-small-hide av-mini-hide ' style='background-color:#f5f4e0; ' ><div class='av-masonry-container isotope av-js-disabled ' ><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/hangzhou-tourism-board-print-campaign\/\"  aria-label=\"image Hangzhou Tourism Board\"  id='av-masonry-1-item-4094' data-av-masonry-item='4094' class='av-masonry-entry isotope-item post-4094 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Hangzhou Tourism Board\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/hanzhou-print-705x470.jpg);\" title=\"Hangzhou Tourism Board\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Hangzhou Tourism Board<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Global Print Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/beijing-tourism-roadshow\/\"  aria-label=\"image Beijing Tourism Board\"  id='av-masonry-1-item-4088' data-av-masonry-item='4088' class='av-masonry-entry isotope-item post-4088 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Beijing Tourism Board\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/beijing-705x470.jpg);\" title=\"Beijing Tourism Board\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Beijing Tourism Board<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Tourism Promotion Roadshow<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/icbc-advertising-campaign\/\"  aria-label=\"image ICBC\"  id='av-masonry-1-item-4098' data-av-masonry-item='4098' class='av-masonry-entry isotope-item post-4098 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"ICBC\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/icbc-705x470.jpg);\" title=\"ICBC\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >ICBC<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Global Finance Print Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/qingdao-tourism-board\/\"  aria-label=\"image Qingdao Tourism Board\"  id='av-masonry-1-item-4103' data-av-masonry-item='4103' class='av-masonry-entry isotope-item post-4103 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Qingdao Tourism Board\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/qingdao-705x470.jpg);\" title=\"Qingdao Tourism Board\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qingdao Tourism Board<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >BBC Broadcast Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/air-china-digital-campaign\/\"  aria-label=\"image Air China\"  id='av-masonry-1-item-4086' data-av-masonry-item='4086' class='av-masonry-entry isotope-item post-4086 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Air China\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/air-china-705x470.jpg);\" title=\"Air China\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Air China<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >BBC Digital Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/hainan-airlines-print-campaign\/\"  aria-label=\"image Hainan Airlines\"  id='av-masonry-1-item-4092' data-av-masonry-item='4092' class='av-masonry-entry isotope-item post-4092 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Hainan Airlines\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/hainan-airlines-705x470.jpg);\" title=\"Hainan Airlines\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Hainan Airlines<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Global Print & Digital Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<div id='av-masonry-2' class='av-masonry  noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation-active av-masonry-col-3 av-caption-on-hover av-caption-style-overlay av-masonry-gallery     av-desktop-hide av-medium-hide '  ><div class='av-masonry-container isotope av-js-disabled ' ><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/hangzhou-tourism-board-print-campaign\/\"  aria-label=\"image Hangzhou Tourism Board\"  id='av-masonry-2-item-4094' data-av-masonry-item='4094' class='av-masonry-entry isotope-item post-4094 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Hangzhou Tourism Board\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/hanzhou-print-705x470.jpg);\" title=\"Hangzhou Tourism Board\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Hangzhou Tourism Board<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Global Print Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/beijing-tourism-roadshow\/\"  aria-label=\"image Beijing Tourism Board\"  id='av-masonry-2-item-4088' data-av-masonry-item='4088' class='av-masonry-entry isotope-item post-4088 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Beijing Tourism Board\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/beijing-705x470.jpg);\" title=\"Beijing Tourism Board\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Beijing Tourism Board<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Tourism Promotion Roadshow<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/icbc-advertising-campaign\/\"  aria-label=\"image ICBC\"  id='av-masonry-2-item-4098' data-av-masonry-item='4098' class='av-masonry-entry isotope-item post-4098 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"ICBC\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/icbc-705x470.jpg);\" title=\"ICBC\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >ICBC<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Global Finance Print Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/qingdao-tourism-board\/\"  aria-label=\"image Qingdao Tourism Board\"  id='av-masonry-2-item-4103' data-av-masonry-item='4103' class='av-masonry-entry isotope-item post-4103 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Qingdao Tourism Board\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/qingdao-705x470.jpg);\" title=\"Qingdao Tourism Board\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qingdao Tourism Board<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >BBC Broadcast Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/air-china-digital-campaign\/\"  aria-label=\"image Air China\"  id='av-masonry-2-item-4086' data-av-masonry-item='4086' class='av-masonry-entry isotope-item post-4086 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Air China\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/air-china-705x470.jpg);\" title=\"Air China\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Air China<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >BBC Digital Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/hainan-airlines-print-campaign\/\"  aria-label=\"image Hainan Airlines\"  id='av-masonry-2-item-4092' data-av-masonry-item='4092' class='av-masonry-entry isotope-item post-4092 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Hainan Airlines\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/hainan-airlines-705x470.jpg);\" title=\"Hainan Airlines\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Hainan Airlines<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Global Print & Digital Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":4090,"comment_status":"open","ping_status":"closed","template":"","tags":[],"portfolio_entries":[6,10],"_links":{"self":[{"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/portfolio\/1391\/"}],"collection":[{"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/portfolio\/"}],"about":[{"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/types\/portfolio\/"}],"replies":[{"embeddable":true,"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/comments\/?post=1391"}],"version-history":[{"count":5,"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/portfolio\/1391\/revisions\/"}],"predecessor-version":[{"id":5362,"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/portfolio\/1391\/revisions\/5362\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/media\/4090\/"}],"wp:attachment":[{"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/media\/?parent=1391"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/tags\/?post=1391"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/portfolio_entries\/?post=1391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}