{"id":2757,"date":"2018-12-30T17:57:25","date_gmt":"2018-12-30T17:57:25","guid":{"rendered":"http:\/\/hotricemedia.com\/mhi-china\/?post_type=portfolio&#038;p=2757"},"modified":"2019-01-14T21:32:15","modified_gmt":"2019-01-14T21:32:15","slug":"air-china-digital-campaign","status":"publish","type":"portfolio","link":"http:\/\/mhichina.com\/en\/portfolio-item\/air-china-digital-campaign\/","title":{"rendered":"Air China Digital Campaign"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  av-section-color-overlay-active avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   av-minimum-height av-minimum-height-100  container_wrap fullsize' style='background-repeat: no-repeat; background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/air-china-header-1500x995.jpg);background-attachment: scroll; background-position: center center;  '  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='100'><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.5; background-color: #000000; '><\/div><a href='#next-section' title='' class='scroll-down-link  av-custom-scroll-down-color' style='color: #fafafa;' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2757'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section  av-small-hide av-mini-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#fafafa; '  itemprop=\"text\" ><h1><\/h1>\n<h1><\/h1>\n<h1 style=\"font-size: 150px; font-weight: 100; text-align: center;\">AIR CHINA<\/h1>\n<h1 style=\"font-weight: 100; text-align: center;\">DIGITAL ADVERTISING CAMPAIGN, BBC<\/h1>\n<\/div><\/section>\n<section class=\"av_textblock_section  av-desktop-hide av-medium-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  av_inherit_color '  style='color:#fafafa; '  itemprop=\"text\" ><h1 style=\"font-size: 40px; font-weight: 200; text-align: center;\">AIR CHINA<\/h1>\n<h3 style=\"font-weight: 200; text-align: center;\">DIGITAL ADVERTISING CAMPAIGN, BBC<\/h3>\n<\/div><\/section>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-3  el_after_av_section  el_before_av_section   av-minimum-height av-minimum-height-100  container_wrap fullsize' style=' '   data-av_minimum_height_pc='100'><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2757'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section  av-small-hide av-mini-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1 style=\"font-weight: 100; text-align: center;\">We were asked by Air China to handle strategy and implementation of a digital marketing campaign.<\/h1>\n<\/div><\/section>\n<section class=\"av_textblock_section  av-desktop-hide av-medium-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3 style=\"font-weight: 200; text-align: center;\">We were asked by Air China to handle strategy and implementation of a digital marketing campaign.<\/h3>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-6  el_after_av_section  el_before_av_section   av-minimum-height av-minimum-height-100  container_wrap fullsize' style=' '   data-av_minimum_height_pc='100'><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2757'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section  av-small-hide av-mini-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1 style=\"font-weight: 100; text-align: center;\">The airline planned to launch a new route between China and the UK, so we worked with the BBC to get the word out digitally. Here&#8217;s a sample of the creative:<\/h1>\n<\/div><\/section>\n<section class=\"av_textblock_section  av-desktop-hide av-medium-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3 style=\"font-weight: 200; text-align: center;\">The airline planned to launch a new route between China and the UK, so we worked with the BBC to get the word out digitally. Here&#8217;s a sample of the creative:<\/h3>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-full-stretch avia-bg-style-scroll  avia-builder-el-9  el_after_av_section  el_before_av_section   av-small-hide av-mini-hide av-minimum-height av-minimum-height-custom  container_wrap fullsize' style='background-repeat: no-repeat; background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/air-china-bbc-digital-1500x983.jpg);background-attachment: scroll; background-position: center center;  '  data-section-bg-repeat='stretch'><div class='container' style='height:800px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2757'><div class='entry-content-wrapper clearfix'>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-10  el_after_av_section  el_before_av_section   av-desktop-hide av-medium-hide container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2757'><div class='entry-content-wrapper clearfix'>\n<div  class='avia-image-container  av-styling-    avia-builder-el-11  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='wp-image-2852 avia-img-lazy-loading-not-2852 avia_image' src=\"http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/air-china-bbc-digital-1030x675.jpg\" alt='' title='Air China BBC Digital Campaign' height=\"675\" width=\"1030\"  itemprop=\"thumbnailUrl\" srcset=\"http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/air-china-bbc-digital-1030x675.jpg 1030w, http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/air-china-bbc-digital-300x197.jpg 300w, http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/air-china-bbc-digital-768x503.jpg 768w, http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/air-china-bbc-digital-1500x983.jpg 1500w, http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/air-china-bbc-digital-705x462.jpg 705w, http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/air-china-bbc-digital-450x295.jpg 450w, http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/air-china-bbc-digital.jpg 2000w\" sizes=\"(max-width: 1030px) 100vw, 1030px\" \/><\/div><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-12  el_after_av_section  el_before_av_section   av-minimum-height av-minimum-height-100  container_wrap fullsize' style=' '   data-av_minimum_height_pc='100'><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2757'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section  av-small-hide av-mini-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1 style=\"font-weight: 100; text-align: center;\">By using the BBC World News service, we were able to achieve significant local activation, while also targeting a global demographic of business people and professionals.<\/h1>\n<\/div><\/section>\n<section class=\"av_textblock_section  av-desktop-hide av-medium-hide\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h3 style=\"font-weight: 200; text-align: center;\">By using the BBC World News service, we were able to achieve significant local activation, while also targeting a global demographic of business people and professionals.<\/h3>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-15  el_after_av_section  el_before_av_masonry_gallery   av-minimum-height av-minimum-height-50  container_wrap fullsize' style='background-color: #f5f4e0;  '   data-av_minimum_height_pc='50'><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-2757'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h1 style=\"font-weight: 100; text-align: center;\">VIEW MORE OF OUR WORK<\/h1>\n<\/div><\/section>\n\n<div id='av-masonry-1' class='av-masonry  noHover av-fixed-size av-no-gap av-hover-overlay- av-masonry-animation-active av-masonry-col-3 av-caption-on-hover av-caption-style-overlay av-masonry-gallery     av-small-hide av-mini-hide ' style='background-color:#f5f4e0; ' ><div class='av-masonry-container isotope av-js-disabled ' ><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/hangzhou-tourism-board\/\"  aria-label=\"image Hangzhou Tourism Board\"  id='av-masonry-1-item-4061' data-av-masonry-item='4061' class='av-masonry-entry isotope-item post-4061 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Hangzhou Tourism Board\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2019\/01\/hangzhou-705x470.jpg);\" title=\"Hangzhou Tourism Board\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Hangzhou Tourism Board<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >BBC Broadcast Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/park-hyatt-guangzhou-advertising-campaign\/\"  aria-label=\"image Park Hyatt Guangzhou\"  id='av-masonry-1-item-4063' data-av-masonry-item='4063' class='av-masonry-entry isotope-item post-4063 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Park Hyatt Guangzhou\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2019\/01\/park-hyatt-gz-705x470.jpg);\" title=\"Park Hyatt Guangzhou\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Park Hyatt Guangzhou<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >DestinAsian Print Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/kempinski-beijing-advertising-campaign\/\"  aria-label=\"image Kempinski Beijing Lufthansa Centre\"  id='av-masonry-1-item-4100' data-av-masonry-item='4100' class='av-masonry-entry isotope-item post-4100 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Kempinski Beijing Lufthansa Centre\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/kempinski-bj-705x470.jpg);\" title=\"Kempinski Beijing Lufthansa Centre\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Kempinski Beijing Lufthansa Centre<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >DestinAsian Print Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/icbc-advertising-campaign\/\"  aria-label=\"image ICBC\"  id='av-masonry-1-item-4098' data-av-masonry-item='4098' class='av-masonry-entry isotope-item post-4098 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"ICBC\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/icbc-705x470.jpg);\" title=\"ICBC\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >ICBC<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Global Finance Print Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/qingdao-tourism-board\/\"  aria-label=\"image Qingdao Tourism Board\"  id='av-masonry-1-item-4103' data-av-masonry-item='4103' class='av-masonry-entry isotope-item post-4103 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Qingdao Tourism Board\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/qingdao-705x470.jpg);\" title=\"Qingdao Tourism Board\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qingdao Tourism Board<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >BBC Broadcast Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/china-national-tourism-board\/\"  aria-label=\"image CNTA Silk Road\"  id='av-masonry-1-item-4090' data-av-masonry-item='4090' class='av-masonry-entry isotope-item post-4090 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"CNTA Silk Road\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/cnta-705x470.jpg);\" title=\"CNTA Silk Road\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >CNTA Silk Road<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >BBC Broadcast Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n<div id='av-masonry-2' class='av-masonry  noHover av-fixed-size av-large-gap av-hover-overlay- av-masonry-animation-active av-masonry-col-3 av-caption-on-hover av-caption-style-overlay av-masonry-gallery     av-desktop-hide av-medium-hide '  ><div class='av-masonry-container isotope av-js-disabled ' ><div class='av-masonry-entry isotope-item av-masonry-item-no-image '><\/div><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/hangzhou-tourism-board\/\"  aria-label=\"image Hangzhou Tourism Board\"  id='av-masonry-2-item-4061' data-av-masonry-item='4061' class='av-masonry-entry isotope-item post-4061 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Hangzhou Tourism Board\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2019\/01\/hangzhou-705x470.jpg);\" title=\"Hangzhou Tourism Board\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Hangzhou Tourism Board<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >BBC Broadcast Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/park-hyatt-guangzhou-advertising-campaign\/\"  aria-label=\"image Park Hyatt Guangzhou\"  id='av-masonry-2-item-4063' data-av-masonry-item='4063' class='av-masonry-entry isotope-item post-4063 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Park Hyatt Guangzhou\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2019\/01\/park-hyatt-gz-705x470.jpg);\" title=\"Park Hyatt Guangzhou\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Park Hyatt Guangzhou<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >DestinAsian Print Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/kempinski-beijing-advertising-campaign\/\"  aria-label=\"image Kempinski Beijing Lufthansa Centre\"  id='av-masonry-2-item-4100' data-av-masonry-item='4100' class='av-masonry-entry isotope-item post-4100 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Kempinski Beijing Lufthansa Centre\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/kempinski-bj-705x470.jpg);\" title=\"Kempinski Beijing Lufthansa Centre\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Kempinski Beijing Lufthansa Centre<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >DestinAsian Print Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/icbc-advertising-campaign\/\"  aria-label=\"image ICBC\"  id='av-masonry-2-item-4098' data-av-masonry-item='4098' class='av-masonry-entry isotope-item post-4098 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"ICBC\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/icbc-705x470.jpg);\" title=\"ICBC\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >ICBC<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >Global Finance Print Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/qingdao-tourism-board\/\"  aria-label=\"image Qingdao Tourism Board\"  id='av-masonry-2-item-4103' data-av-masonry-item='4103' class='av-masonry-entry isotope-item post-4103 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"Qingdao Tourism Board\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/qingdao-705x470.jpg);\" title=\"Qingdao Tourism Board\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >Qingdao Tourism Board<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >BBC Broadcast Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><a href=\"http:\/\/mhichina.com\/en\/portfolio-item\/china-national-tourism-board\/\"  aria-label=\"image CNTA Silk Road\"  id='av-masonry-2-item-4090' data-av-masonry-item='4090' class='av-masonry-entry isotope-item post-4090 attachment type-attachment status-inherit hentry  av-masonry-item-with-image' title=\"CNTA Silk Road\" alt=\"\"   itemprop=\"thumbnailUrl\" ><div class='av-inner-masonry-sizer'><\/div><figure class='av-inner-masonry main_color'><div class=\"av-masonry-outerimage-container\"><div class=\"av-masonry-image-container\" style=\"background-image: url(http:\/\/mhichina.com\/wp-content\/uploads\/2018\/12\/cnta-705x470.jpg);\" title=\"CNTA Silk Road\" ><\/div><\/div><figcaption class='av-inner-masonry-content site-background'><div class='av-inner-masonry-content-pos'><div class='av-inner-masonry-content-pos-content'><div class='avia-arrow'><\/div><h3 class='av-masonry-entry-title entry-title '  itemprop=\"headline\" >CNTA Silk Road<\/h3><div class='av-masonry-entry-content entry-content'  itemprop=\"text\" >BBC Broadcast Campaign<\/div><\/div><\/div><\/figcaption><\/figure><\/a><!--end av-masonry entry--><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":4086,"comment_status":"open","ping_status":"closed","template":"","tags":[],"portfolio_entries":[6,8],"_links":{"self":[{"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/portfolio\/2757\/"}],"collection":[{"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/portfolio\/"}],"about":[{"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/types\/portfolio\/"}],"replies":[{"embeddable":true,"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/comments\/?post=2757"}],"version-history":[{"count":7,"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/portfolio\/2757\/revisions\/"}],"predecessor-version":[{"id":5328,"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/portfolio\/2757\/revisions\/5328\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/media\/4086\/"}],"wp:attachment":[{"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/media\/?parent=2757"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/tags\/?post=2757"},{"taxonomy":"portfolio_entries","embeddable":true,"href":"http:\/\/mhichina.com\/en\/wp-json\/wp\/v2\/portfolio_entries\/?post=2757"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}