We were asked by Air China to handle strategy and implementation of a digital marketing campaign.
We were asked by Air China to handle strategy and implementation of a digital marketing campaign.
The airline planned to launch a new route between China and the UK, so we worked with the BBC to get the word out digitally. Here’s a sample of the creative:
The airline planned to launch a new route between China and the UK, so we worked with the BBC to get the word out digitally. Here’s a sample of the creative:
By using the BBC World News service, we were able to achieve significant local activation, while also targeting a global demographic of business people and professionals.
By using the BBC World News service, we were able to achieve significant local activation, while also targeting a global demographic of business people and professionals.