AIR CHINA

DIGITAL ADVERTISING CAMPAIGN, BBC

AIR CHINA

DIGITAL ADVERTISING CAMPAIGN, BBC

We were asked by Air China to handle strategy and implementation of a digital marketing campaign.

We were asked by Air China to handle strategy and implementation of a digital marketing campaign.

The airline planned to launch a new route between China and the UK, so we worked with the BBC to get the word out digitally. Here’s a sample of the creative:

The airline planned to launch a new route between China and the UK, so we worked with the BBC to get the word out digitally. Here’s a sample of the creative:

By using the BBC World News service, we were able to achieve significant local activation, while also targeting a global demographic of business people and professionals.

By using the BBC World News service, we were able to achieve significant local activation, while also targeting a global demographic of business people and professionals.

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