HAINAN AIRLINES

CONTENT, PR, PRINT AND DIGITAL CAMPAIGN

HAINAN AIRLINES

CONTENT, PR, PRINT AND DIGITAL CAMPAIGN

Hainan Airlines rolled out a new identity which featured a contemporary uniform for in-flight staff, designed by Lawrence Xu.

Hainan Airlines rolled out a new identity which featured a contemporary uniform for in-flight staff, designed by Lawrence Xu.

The airline wanted to launch a global PR campaign to celebrate the new style, so we helped with strategy and creative.

The airline wanted to launch a global PR campaign to celebrate the new style, so we helped with strategy and creative.

RESULTS

The campaign included print and digital activations on major international media platforms.

Travel platforms included Conde Nast Traveler in the US, National Geographic Traveller in the UK, and business platforms included Bloomberg Media.

The campaign totalled over 1,000,000 impressions across print and digital channels.

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Bank of China

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Washington Post Print Campaign

Shanghai Tourism Board

Eurosport Broadcast Campaign

Kempinski Beijing Lufthansa Centre

DestinAsian Print Campaign

Beijing Tourism Board

Tourism Promotion Roadshow

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