TIANJIN EDA

DIGITAL CONTENT CAMPAIGN, BBC

TIANJIN EDA

DIGITAL CONTENT CAMPAIGN, BBC

Tianjin’s special economic and technology incubator, TEDA, approached us to raise its profile as a destination for technology companies to set up operations.

Tianjin’s special economic and technology incubator, TEDA, approached us to raise its profile as a destination for technology companies to set up operations.

We used a content marketing strategy to ensure the right story was told, and used the BBC’s Future service to reach the right demographics.

We used a content marketing strategy to ensure the right story was told, and used the BBC’s Future service to reach the right demographics.

The campaign had a global reach and due to the specific demographics targeted we were able to reach an educated and technologically-literate audience of business people. The full microsite can be viewed here.

The campaign had a global reach and due to the specific demographics targeted we were able to reach an educated and technologically-literate audience of business people. The full microsite can be viewed here.

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