QINGDAO

BROADCAST ADVERTISING CAMPAIGN, BBC

QINGDAO

BROADCAST ADVERTISING CAMPAIGN, BBC

Famous for its seafood and its eponymous beer, the coastal city of Qingdao is one of China’s hidden gems. Well-endowed with rich heritage and astonishing natural landscapes, it’s a city on the rise economically and as a manufacturing hub. The regional tourism board wanted to raise its profile as an international tourism destination.

Famous for its seafood and its eponymous beer, the coastal city of Qingdao is one of China’s hidden gems. Well-endowed with rich heritage and astonishing natural landscapes, it’s a city on the rise economically and as a manufacturing hub. The regional tourism board wanted to raise its profile as an international tourism destination.

The Qingdao Tourism Board set us the task of developing a strategic campaign to target international travellers. We worked with BBC World News to reach a global audience. Take a look:

The Qingdao Tourism Board set us the task of developing a strategic campaign to target international travellers. We worked with BBC World News to reach a global audience. Take a look:

The campaign focused on Qingdao’s unique range of sights, cuisines and experiences to whet the appetite of potential visitors.

The campaign focused on Qingdao’s unique range of sights, cuisines and experiences to whet the appetite of potential visitors.

RESULTS

By placing the city front and centre of the campaign, we were able to draw attention to the unique tourism offerings.

The key to the campaign was the strategically timed advertisement deployment, aimed at targeting high-spending international travellers in English-speaking destinations.

We helped the city’s campaign to raise awareness and increased visitor numbers in the period immediately following the campaign.

How can we help you?

VIEW MORE OF OUR WORK

Hyatt Regency Beijing

DestinAsian Print Campaign

Tianjin EDA

BBC Digital Campaign

Hangzhou Tourism Board

Global Print Campaign

Kempinski Beijing Lufthansa Centre

DestinAsian Print Campaign

Air China

BBC Digital Campaign

Sanya Tourism Board

BBC Broadcast Campaign

Hyatt Regency Beijing

DestinAsian Print Campaign

Tianjin EDA

BBC Digital Campaign

Hangzhou Tourism Board

Global Print Campaign

Kempinski Beijing Lufthansa Centre

DestinAsian Print Campaign

Air China

BBC Digital Campaign

Sanya Tourism Board

BBC Broadcast Campaign

Navigation

Home
Media Portfolio
TV & Radio Solutions
Digital Solutions
Print Solutions
Conference and Meetings Solutions
Work

Careers

Get In Touch

Office:
971, Level 9, Poly Plaza
14 Dongzhimen Nan Lu
Dongcheng District, Beijing
China 100027

Email: info@mhichina.com
Phone: +86 (0) 10 6551-5663
Fax: +86 (0) 10 6551-0663 ext. 8004